Advertising rules

1. What you are buying

• A purchase buys a paid digital advertising placement in My Goldfish.
• It does not buy ownership, shares, tokens, investment returns, revenue share, traffic, clicks, customers, or a permanent position.
• Placements are advertisements supplied by advertisers. They are not our recommendations, certifications, or endorsements.
• Each aquarium position has a fixed location, size tier, and opening price. The separate leaderboard ranks confirmed purchase amounts from highest to lowest.

2. Ranking and outbidding

• The aquarium contains 10 fixed billboard positions. Opening prices are $200 for the centerpiece, $100 for each feature side, $50 for each middle position, and $20 for each bottom reef position.
• An occupied position costs exactly $1 more than its current confirmed purchase price. Example: if a board shows $50, the next buyer pays $51.
• Checkout revalidates the amount before it opens. A stale or altered price is rejected; you are charged only if payment succeeds.
• A checkout reserves its board for 10 minutes. Finish payment within that window. If a provider checkout settles after the reservation expires, it will not publish or replace a board and we will request a full refund.
• Verified payment replaces the previous creative in that same position. It does not move the previous creative to another board.
• The former buyer receives no refund or credit merely because another buyer replaced the board, except where applicable law or Dodo Payments requires otherwise.
• Your placement may be replaced immediately after it goes live. There is no minimum display period.
• The amount and preview shown immediately before checkout control your order. Demo billboards and preview data are not paid placements.
• We may change future opening prices or reasonably adjust layout and board presentation to keep the service usable. Changes do not retroactively change the amount already paid.

3. Your listing

• You must be at least 18 and authorized to advertise the submitted business, brand, destination, and logo.
• Your brand name, tagline, destination, logo, bid amount, rank, and click count may be public and indexed by search engines.
• Destinations must be direct, public HTTPS links. Uploaded brand images are normalized and size-limited. Both must remain safe, accurate, and functional.
• Do not use redirects, shorteners, or cloaking to hide the final destination.
• Your destination must clearly identify its operator and provide legally required company, contact, advertising, and privacy information.

4. Content that is not allowed

We may reject or remove, without notice, any ad or destination involving:

• Illegal goods, services, activity, sanctions evasion, or content that violates applicable law.
• Scams, phishing, malware, deceptive claims, impersonation, fake endorsements, or manipulated click activity.
• Hate, harassment, threats, graphic violence, exploitation, or content that endangers children.
• Pornography, sexual services, adult platforms, or explicit content.
• Gambling, betting, lotteries, casinos, or get-rich-quick and guaranteed-profit claims.
• Unlicensed financial, securities, crypto, lending, medical, pharmaceutical, legal, or other regulated offers.
• Weapons, illegal drugs, tobacco or nicotine products, counterfeit goods, or unauthorized streaming.
• Political campaigning, election persuasion, or fundraising for candidates or parties.
• Copyright, trademark, privacy, publicity, or other rights violations.
• Chat, invite, or private-group links whose destination cannot be reliably reviewed.

5. Review and removal

• Payment confirmation does not waive review. We may delay, refuse, resize, edit for formatting, hide, or remove a placement that violates these rules or creates legal, security, animal-welfare, or reputational risk.
• Removal for a rule or Terms violation does not create a refund. Mandatory rights under applicable law still apply.
• We may request proof of identity, authority, licensing, claims, or ownership before or after publication.
• To report an ad, include the billboard name, destination, reason, evidence, and your contact information in an email to legal@brandmygoldfish.lol.

6. The fish experiment

• The fish-controlled signal and any related account are entertainment and a public experiment—not financial advice, portfolio management, copy trading, or a service for advertisers.
• Advertisers do not own, direct, or have any claim to the experiment account, its assets, gains, losses, or decisions.
• Any allocation of net sponsor revenue occurs only after payment fees, taxes, refunds, operating costs, reserves, and legal or platform restrictions.
• Signals, trades, balances, and videos may be delayed, simulated, paused, changed, or discontinued for safety, law, animal welfare, or technical reasons.
• No animal will be harmed or deprived of normal care to produce a signal or piece of content.

7. Payments and final-sale policy

• Dodo Payments processes checkout as Merchant of Record. Its Buyer Terms, taxes, compliance decisions, and payment rules also apply.
• All purchases are final and non-refundable to the fullest extent permitted by law. My Goldfish does not offer discretionary refunds.
• You request and consent to the digital advertising service beginning immediately after confirmed payment and, to the extent legally permitted, waive any cancellation, cooling-off, or withdrawal right once performance begins.
• Being outbid, receiving fewer clicks than expected, disliking the placement, temporary downtime, layout or feature changes, service discontinuation, or removal for a violation is not grounds for a refund or credit.
• The only exceptions are refunds required by applicable law or independently required or approved by Dodo Payments, including its handling of duplicate charges, incorrect amounts, or technical non-delivery. See the Refund Policy.

8. These rules work with the Terms

The Terms of Service, Refund Policy, and Privacy Policy also apply. If these Rules conflict with the Terms, the Terms control.